Alma Co. helps cultural brands, designers, and artists in uncovering their creative truth, turning it into systems that are distinctively their own, intentional, and feel in harmony. We build from the inside out, so every color, word, and detail carries meaning.

Brands with
CORE

What is CORE?

Core truth

We start by getting to the root of it all.
Why your brand exists. What you believe in. Who you’re really trying to reach.This is where we define your purpose, values, and story in a way that finally makes sense.

one edge

Once the truth is clear, we find your difference. We look at where you sit in your space and what sets you apart, then shape the message that will make people remember you.
It’s clarity with direction, so you stop guessing and start owning your position.

raw identity

This is where strategy becomes design.
We turn all the insight from the first two phases into a visual and verbal language that feels alive.
Every color, word, and layout has meaning. Nothing is random, and everything connects back to your story.

elevated presence

Your brand isn’t finished once it looks good. It has to live well. In this phase, we make sure your brand shows up consistently everywhere, with systems and habits that keep it aligned as it grows.
It’s about staying true, even as you expand.

Every brand already has a story. The CORE Method is how we uncover it, shape it, and make it real.

FIND YOUR CORE
“I’ve always been fascinated by how artists build worlds. How a song, an outfit, or a color can say everything about who they are. I wanted brands to feel that same harmony between soul and expression. That’s what Alma Co. exists to create.”
Vicky Rojas-Smith, Founder of Alma, Co.
BRING YOUR BRAND INTO FOCUS
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A decade in the making

Prior to Alma Co., we worked directly for brands, creating images, running campaigns, and understanding how clarity affects everything from social media captions to storefront windows. We learned what works, what breaks, and what really lasts during those years. Alma is the culmination of those lessons, honed into a framework that infuses every brand we work with with innovative order.

Trusted by creatives

"Working with Vicky was an absolute pleasure and game changer for my brand. I had a strong sense of the values I wanted to communicate when I first met with her, but my ideas were scattered and lacked cohesion. She stepped in with clarity, insight, and a great understanding of branding, helping me condense the ideas into a clear, consistent, and compelling brand identity book/dossier. Her ability to bring structure and life to my vision without losing its essence was exactly what I needed. I’m extremely grateful for her expertise, professionalism, and the love she put into the project. I without doubt recommend her to anyone looking to sharpen their brand messaging."

Barbara Sanchez

Founder of VASE Concept

The impact of alignment

"I had the pleasure of working with Vicky during the design process for a company I founded. I came to her with only a rough idea and a few basic sketches, and she transformed them into a stunning, professional logo that perfectly captured the brand’s identity. Whether it’s a simple logo or a full brand design, Vicky delivers exceptional work. She’s creative, efficient, and a true pleasure to collaborate with. I’ve already recommended her to others and will continue to do so with full confidence."

Zac Prows

Co-Founder of CEASE Collectibles

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