For years I worked inside agencies and companies trying to make brands “look good.” But no amount of polish fixes a story that isn’t aligned.
I built Alma Co. to bridge the gap between what founders feel and what the world actually sees. I’m obsessed with uncovering the soul of a brand and turning it into design systems that make sense, feel right, and finally reflect the truth behind the work.
For as long as I can remember, I have been pursuing creativity, even before I realized it. Back in my home country, Venezuela, I used to create small logos and posters for clubs and school activities back in middle school. At the time, I didn't give it much thought; I simply enjoyed the concept of giving things an image of their own.
When I moved to the U.S., I studied Computer Animation for my bachelor’s and later earned a master’s in Entertainment Business. I wanted to understand both the art and the structure behind creative work. It intrigued me how ideas turn into something that moves people. Along the way, I met artists, designers, musicians, and business owners who had the spark but didn’t always know how to translate it into a brand that reflected them.
Over the past 10 years, I've worked with agencies, retail businesses, and creative studios, continuously honing the relationship between strategy and design. I learned something new about what makes a brand succeed and what fails in each capacity. Eventually, I came to see that what I truly enjoyed was more than just design. It was giving their creations a visual voice and assisting others in seeing the reality behind them. I came here because of that.
We start by getting to the root of it all.
Why your brand exists. What you believe in. Who you’re really trying to reach.This is where we define your purpose, values, and story in a way that finally makes sense.
Once the truth is clear, we find your difference.
We look at where you sit in your space and what sets you apart, then shape the message that will make people remember you.
It’s clarity with direction, so you stop guessing and start owning your position.
This is where strategy becomes design.
We turn all the insight from the first two phases into a visual and verbal language that feels alive.
Every color, word, and layout has meaning. Nothing is random, and everything connects back to your story.
Your brand isn’t finished once it looks good. It has to live well.
In this phase, we make sure your brand shows up consistently everywhere, with systems and habits that keep it aligned as it grows.
It’s about staying true, even as you expand.
Every brand already has a story. The CORE Method is how we uncover it, shape it, and make it real.
Because we don’t believe in surface-level branding.
Alma exists because I’ve seen what happens when creativity loses its center. I’ve watched brilliant people doubt their own ideas because the outside didn’t match what they felt inside. I’ve seen brands with potential fall flat because they skipped the truth and went straight for the trend.
I built Alma to change that. To help creatives find the language, visuals, and systems that finally feel aligned with who they are. It’s not about being louder or prettier; it’s about being clear, honest, and intentional.
Every project that comes through Alma starts with one question: what’s at the core of this? Once we find that, everything else falls into place. The message, the visuals, the tone. The chaos starts to make sense.
To me, branding is not decoration. It’s translation. It’s the bridge between your inner world and how people experience your work. When that bridge is strong, your brand stops feeling like an effort and starts feeling like an extension of you.
That’s what Alma stands for: truth before hype, meaning before trends, and growth that doesn’t require you to lose yourself in the process.
“Working with Vicky was an absolute pleasure and game changer for my brand. I had a strong sense of the values I wanted to communicate when I first met with her, but my ideas were scattered and lacked cohesion. She stepped in with clarity, insight, and a great understanding of branding, helping me condense the ideas into a clear, consistent, and compelling brand identity book/dossier. Her ability to bring structure and life to my vision without losing its essence was exactly what I needed. I’m extremely grateful for her expertise, professionalism, and the love she put into the project. I without doubt recommend her to anyone looking to sharpen their brand messaging.”
Barbara Sanchez
Founder of VASE Concept.
"I had the pleasure of working with Vicky during the design process for a company I founded. I came to her with only a rough idea and a few basic sketches, and she transformed them into a stunning, professional logo that perfectly captured the brand’s identity. Whether it’s a simple logo or a full brand design, Vicky delivers exceptional work. She’s creative, efficient, and a true pleasure to collaborate with. I’ve already recommended her to others and will continue to do so with full confidence."
Zac Prows
Co-Founder of CEASE Collectibles
