About
Hi, I'm Vicky!
Brand Strategist & Creative Director, and the person behind every project that comes through Alma Co.
LET'S TALK ABOUT YOU NOW :)
The Journey
For as long as I can remember, I have been pursuing creativity, even before I realized it. Back in my home country, Venezuela, I used to create small logos and posters for clubs and school activities back in middle school. At the time, I didn’t give it much thought; I simply enjoyed the concept of giving things an image of their own.
When I moved to the U.S., I studied Computer Animation for my bachelor’s and later earned a master’s in Entertainment Business. I wanted to understand both the art and the structure behind creative work. It intrigued me how ideas turn into something that moves people. Along the way, I met artists, designers, musicians, and business owners who had the spark but didn’t always know how to translate it into a brand that reflected them.
Over the past 10 years, I’ve worked with agencies, retail businesses, and creative studios, continuously honing the relationship between strategy and design. I learned something new about what makes a brand succeed and what fails in each capacity. Eventually, I came to see that what I truly enjoyed was more than just design. It was giving their creations a visual voice and assisting others in seeing the reality behind them. I came here because of that.
The CORE Method
Every brand already has a story. The CORE Method is how we uncover it, shape it, and make it real.
Clarity
I get clear on what's true about you and what you actually need, before anything gets made.
Why your brand exists. What you believe in. Who you're really trying to reach.
This is where we define your purpose, values, and story in a way that finally makes sense.
Outline
I shape that clarity into a plan you can see, so you know exactly what we're building and why.
We look at where you sit in your space and what sets you apart, then shape the message that will make people remember you.
It's clarity with direction, so you stop guessing and start owning your position.
Reality
I make it real, where the plan becomes something you can actually be seen with.
We turn all the insight from the first two phases into a visual and verbal language that feels alive.
Every color, word, and layout has meaning. Nothing is random, and everything connects back to your story.
Elevation
I launch it and keep it living well everywhere people find you, so it grows with you and stays true.
Your brand isn't finished once it looks good. It has to live well.
In this phase, we make sure your brand shows up consistently everywhere, with systems and habits that keep it aligned as it grows.
Why Alma?
Because we don’t believe in surface-level branding.
Alma exists because I’ve seen what happens when creativity loses its center. I’ve watched brilliant people doubt their own ideas because the outside didn’t match what they felt inside. I’ve seen brands with potential fall flat because they skipped the truth and went straight for the trend.
I built Alma to change that. To help creatives find the language, visuals, and systems that finally feel aligned with who they are. It’s not about being louder or prettier; it’s about being clear, honest, and intentional.
Once we find that, everything else falls into place. The message, the visuals, the tone. The chaos starts to make sense.
Hear it from them!
The impact of alignment, in their words.
Working with Vicky was an absolute pleasure and game changer for my brand. I had a strong sense of the values I wanted to communicate when I first met with her, but my ideas were scattered and lacked cohesion. She stepped in with clarity, insight, and a great understanding of branding, helping me condense the ideas into a clear, consistent, and compelling brand identity book/dossier. Her ability to bring structure and life to my vision without losing its essence was exactly what I needed. I’m extremely grateful for her expertise, professionalism, and the love she put into the project. I without doubt recommend her to anyone looking to sharpen their brand messaging.
I had the pleasure of working with Vicky during the design process for a company I founded. I came to her with only a rough idea and a few basic sketches, and she transformed them into a stunning, professional logo that perfectly captured the brand’s identity. Whether it’s a simple logo or a full brand design, Vicky delivers exceptional work. She’s creative, efficient, and a true pleasure to collaborate with. I’ve already recommended her to others and will continue to do so with full confidence.
For more than twenty years we did business under the same image. Alma created our corporate identity from the ground up — they proposed the chevron that replaced our old mark, and built the logo, the color theme, and an industrial concept around it that speaks our language of valves, parts, and engineering. That change gave us real visual and corporate momentum: our presence finally carries the same standard we hold our parts to.
We handed Alma three decades of popular music history and a rule: nothing gets invented. They gave us back an archive, a gallery, and a radio station that treat that memory with the seriousness of a library and the energy of the dance floors where it happened. People who lived this era write to us because the site feels true to it.
I lead people through one of the biggest decisions of their lives, and my site needed to sound like that responsibility. Alma listened first, then built a presence that holds my brokerage work, my book, and my expo in one calm, credible place. It looks like me on my best day.