Case study
VASE Concept
Minimalist fashion and lifestlye brand using sustainability with Western inspiration.
About this project
VASE Concept, a fashion and lifestyle brand, was born from a love for minimal design and western influence. Its founder wanted something natural, timeless and symbolic. But, the original identity lacked cohesion and strenght. Alma developed a logo system rooted in the founder’s first Instagram inspiration: a shallow clay bowl. This evolved into refined typography, neutral palettes, and a symbolic “E” mark created from three stacked bowls. The result was a flexible system that elevated VASE from a DIY aesthetic to editorial-ready identity.
Gallery
In Alma’s words
What changed
The rebrand captured both restraint and personality. With its minimal elegance and subtle nods to Western craft, VASE now feels aligned to high-end sustainable fashion brands while retaining its personal story. Alma delivered not just a logo, but a narrative foundation for a growing label with strong design credibility.