VASE Concept, a fashion and lifestyle brand, was born from a love for minimal design and western influence. Its founder wanted something natural, timeless and symbolic. But, the original identity lacked cohesion and strenght. Alma developed a logo system rooted in the founder's first Instagram inspiration: a shallow clay bowl. This evolved into refined typography, neutral palettes, and a symbolic "E" mark created from three stacked bowls. The result was a flexible system that elevated VASE from a DIY aesthetic to editorial-ready identity.

The rebrand captured both restraint and personality. With its minimal elegance and subtle nods to Western craft, VASE now feels aligned to high-end sustainable fashion brands while retaining its personal story. Alma delivered not just a logo, but a narrative foundation for a growing label with strong design credibility.