HeadsUp Results, a consultancy supporting dental practices, came into Alma’s process with a visual identity that didn’t reflect its expertise. The playful, illustrative logo gave the brand a lighthearted feel, but it lacked the polish and professionalism needed to win trust with high-investment clients. The challenge was to create a brand identity that mirrored the company’s true value: clarity, calm, and tailored strategy. Alma rebuilt the brand around the idea of “steady ground”: Visually minimal, strategically sharp, and emotionally reassuring.

The rebrand transformed perception. By replacing a dated, childlike identity with a clean, editorial system, HeadsUp could finally express its authority and calm presence in the market. The new brand shows prospects exactly what they get: a steady partner who turns complexity into clarity. Alma’s role was to translate that philosophy into visuals, voice, and systems that feel as trustworthy as the work itself.