Case study
CulturaMiniteka
A living documentary archive and 24/7 radio station for a music movement history almost forgot.
About this project
The miniteca movement — the mobile-discotheque culture that was born in Venezuela and sounded across Latin America from 1967 to 1999 — had no home on the internet. Alma designed and built one: a documentary archive of hundreds of researched profiles, a photographic gallery organized by collection and protagonist, a video library, an events board, and CMTK Radio, a fully programmed station streaming around the clock inside a console interface with real signal-driven meters. The identity had to carry three golden decades without turning them into a costume: bold display type, vinyl-era color, and archival photography treated as evidence, not decoration.
Gallery
In Alma’s words
What changed
CulturaMiniteka is culture-as-product: a bilingual English/Spanish experience where the archive rule is printed on the door — nothing is invented; what is not confirmed gets investigated. The movement that once filled dance floors now has a permanent address, a signal that never goes off the air, and a design that treats popular memory with editorial seriousness.
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Rosa María Bello
A personal brand for a broker, author and founder — authority built with editorial calm.